Whether you create a for your up-and-coming online store or an official establishment like the European funding network, your goal almost always remains unchangeable – to drive more traffic to your website. Numerous posts promise to raise your rankings. Some of them are rather helpful, others – not much. However, one thing is sure – people try different and innovative ways to increase their website traffic which include this simplified guide on how to make a website more engaging.

But here’s the dilemma; if everyone follows the same popular tips, how can they help everyone simultaneously? So, we’ve decided to share the three tried and proven techniques that guarantee to raise your traffic.

How to Increase Website Traffic?

 1. Use Analytics Data

One of the most permanent pros of digital marketing is its measurability. With powerful tools like Google Analytics, it’s effortless to get data about nearly every feature of your website. It comes in handy, especially when you try out different tactics synchronously and want to find out which ones give the best results. However, you have to take some steps if you want to have accurate data.

Web analytics is significant for four things:

• Collecting
• Measurement
• Analyzing
• Optimizing

As you can see, having correct data is vital. Only after clearly understanding what’s attracting more visitors to your website can you work towards improving it.

 2. Get Backlinks

Having backlinks from authoritative websites is the backbone of successful websites. But what is a backlink? Simply put, it’s a link to your website given from another website. When you get good backlinks, you have a chance to be presented to a larger audience. For example, if you offer software for HR management, you should try to be featured in blog posts about the importance of employee engagement. The chances are that the managers and CEOs interested in their employee’s well-being will also be interested in your website.

However, getting attention from a larger audience is not the only benefit of backlinks. If you have backlinks from good websites, Google will automatically increase your authority and, as a result, improve your rankings.

 3. Make Video Content

Many online users don’t spend too much time on one website. And if you have only lengthy and complex text on your platform, they can leave earlier than you’ve hoped. On the other hand, video content continues to stay at the top of the game in the digital market.

It’s extremely helpful and practical. You can use video content everywhere – from promoting your products on eCommerce platforms to selling online courses. Like everywhere, you should produce quality and helpful video content. It’s not only a way to stay in touch with the trends but also a powerful tool to drive more traffic to your website.

Final Thoughts

For whatever reason you’ve created your website, you surely hope to drive quality and organic traffic to your website. It helps to rank higher and, as a result, increase your revenue. However, people often try different techniques and get lost in them. That’s why keeping track of your metrics after using every new tip and collecting your data is essential. Remember to try out our tips to drive more traffic to your website.