Franchises have grown in importance over the past few years as more and more people look to avoid parking meters at home and instead head to the store. With the ability to offer so many different products and services, there are now also several profitable options for operators looking to make money from these sites. It doesn’t hurt to know what you’re getting into, does it? Well, if you operate a restaurant or a grocery store, chances are you’ve heard about 7-Eleven. And if you operate a 7-Eleven, chances are you have encountered not only its famous soda but also its ubiquitous video game franchise. These two businesses may seem so different that they would able to leave anyone without any clue how they could work together. But no one can see through your eyes — right? Well, you’re right about that; just because we think the same way doesn’t mean we agree on everything. Read on for everything you need to know about this famous 7-Eleven.
What is 7-Eleven?
7-Eleven is the largest U.S. grocery – and beer – distribution company. The company also owns and operates more than 100 grocery stores and liquor stores in 11 different states. The company was founded in 1905 by American real estate investor Jacob Leighton and his cousins, Harry and Matthias Leighton. The original name was The American Eagle Company. The advertising agency that created the logo for 7-Eleven was started by attorney and former New York City mayoral candidate David Schine. The brand name “7-Eleven” comes from the idea that the company was going to be a “vendor” on the existing American Eagle brand. The “e” in 7-Eleven stands for “original”, which comes from the fact that the company was going to be based on the then-news time-shifting Eagle brand.
How to Get a 7-Eleven License
If you’re planning on operating a 7-Eleven store or just looking to get some extra income, it’s probably best to get a license first. Even though there are several legitimate and legitimate-seeming 7-Elevens, it’s always smart to get a license first, so you’re not endangering customers’ safety or causing a safety issue. That being said, there are many resources online that will help you get a 7-Eleven license. You can also call your local county sheriff’s office and find out if they have one in your area.
What makes a 7-Eleven Franchise?
A 7-Eleven Store must be at least 50 percent owned or operated by a foreign company. The company must be producing products in the marketplace that are either primarily sold in the U.S. or are made at least 50 percent by people living in the U.S. The business model for a 7-Eleven store is based on a credit card system. Your purchase it at the store and if you want to continue to use it, you have to put down some money. However, the business model for most 7-Eleven stores includes a loyalty program. If you’re a current or former 7-Eleven customer, you can redeem your points for free meals, drinks, and other products at nearby 7-Elevens.
7-Eleven Pay Per Click Marketing
There are a couple of different types of marketing that could benefit from a 7-Eleven license. The first is what’s called “Pay Per Click”. This type of marketing is when you incentive your customers to purchase from a 7-Eleven store. Most stores will offer a free sample pack to any customers who purchase from them. However, if you opt to offer a points-based cash-back program, you could also offer a free sample pack to attract new customers.
The Pros of a 7-Eleven Store
There are a few advantages to running a 7-Eleven store that might be hard to justify to customers. These include; More Customers: The U.S. grocery market is incredibly competitive, with more than a dozen different grocery stores competing for your business. If you decide to open a 7-Eleven store, you’ll likely attract more customers than if you were a largely independent business. More Income: As a large grocery chain, it’s important to make money through product sales. As a 7-Eleven, however, you’ll likely be earning a lot more money from just serving beer and soda. More Control: As a private company, 7-Eleven has few regulations that could stop it from doing anything it wants. This, rather than the fact that it’s a profitable business, is its appeal.
Cons of a 7-Eleven Store
Foreclosure: Just because a 7-Eleven store is located in a foreclosure district, does not mean that it will be foreclosed on. If you’re purchasing a 7-Eleven for your use, you should be aware of the foreclosure process. No Longer a Small Business: If you decide to get into the business of producing and selling products, you’ll likely have a much harder time competing with the giants of the food and beverage industries. No Longer Have a Voice: As a private company, 7-Eleven is not subject to the same regulatory scrutiny that larger companies are. This means that you will likely be able to operate a lot more quietly without having to worry about whatever shenanigans are going on behind the scenes.
There are a couple of advantages to getting a 7-Eleven license, but the biggest advantage is that you will be able to operate a much more inconspicuous store. Also, you are guaranteed to attract more customers than if you were an independent business. There are a couple of disadvantages to running a 7-Eleven store, however. First, you will likely have less control over the operation of the store because you will be a private company. Also, if someone is trying to start an illegal business with this type of name, they will have a much harder time getting through the regulatory processes.